History
TUG Inc. has its headquarters in Mississauga, Greater Toronto Area- Canada, and was incorporated in 2012. Operations in full swing began in June of 2017 with Unstoppable Global Consultants, followed by Unstoppable Performance Leaders (2021) and Unstoppable Performance Alliance (2023)
At The Unstoppable Group, we’re dedicated to empowering organizations with the tools they need to innovate sustainably and achieve long-term performance gains. Our bold strategies and transformative techniques enable companies to build resilient workforces that will thrive not just for this generation, but for generations to come.
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2023
Unstoppable Performance Alliance (UPA) is an ecosystem of EXCLUSIVE thought leaders, experts, solution & service providers in the areas Diversity, Equity & Inclusion (DEI), Environmental Sustainability Governance (ESG), Change Management, and Organizational/Workforce Development. UPA is about mutual benefit, partnership, connection, affinity & team. It is an alliance moving together in shared visions, aligning their investments; finding mutual support and driven by mutual purpose. UPA offers powerful influencer collaboration to its alliance partners through the meticulously created “sphere of influence” by its sister company – Unstoppable Performance Leaders . For more information, please visit the UPA website @ www.unstoppableperformancealliance.com
2021
Unstoppable Performance Leaders (UPL) is a procurement consulting firm supporting organizations with credible, top of the line external resources in the areas of Diversity, Equity, Inclusion (DEI), Environmental Sustainability Governance (ESG), Change Management, and Organizational/Workforce Development. We BE-come an extension of the above departments and support bold leaders and change makers tasked with these vital initiatives. We “Listen For” what will make a REAL difference in what these leaders and their teams are dealing with. We share market intelligence, consult with, and advise them on solution sourcing and strategy implementation. We take on necessary leg work of sourcing and then rigorously qualifying and shortlisting credible and effective transformative solutions and thought leaders who are the best fit. We standby till projects are effectively executed (Globally) and jump in to lend an extra pair of hands as and if needed during the process. Thus, we enable leaders tasked with several accountabilities to catch a break, and at the same time get the credit they deserve- for a job well done and by making a difference for all stakeholders. Ultimately, we save our clients time, money, energy & effort without them having to make any compromise on the quality and effectiveness of external resources. For more information, please visit the UPL website @ www.unstoppableperformanceleaders.com
2017
The Unstoppable Group (TUG) Inc. Operations in full swing began in June of 2017 with Unstoppable Global Consultants.
Unstoppable Global Consultants (UGC) provides training, education, knowledge, solutions, support with; and expertise in Client Acquisition, Business Development, Branding, Marketing, Sales, Go to Market & Revenue Acceleration programs for businesses. Educational, Advisory, Implementation and Execution, includes sales and marketing basics like:
- Importance of positioning,
- Marketing mix customization,
- Creation of well-defined marketing plan,
- Difference between MQL (marketing qualified lead) & SQL (sales qualified leads),
- Defining Target Market, Sales Channel Strategy & Content Creation,
- Prospecting, Clear and compelling articulation of offerings & Pipelining,
- Structured follow-up with high potential leads to keep them engaged & nurture them through the buying cycle,
- Support with optimizing pricing and increase close rates,
- Development of marketing assets such as videos, articles, webinars, podcasts etc.
2012-2015
The corporation that is now known as The Unstoppable Group (TUG) Inc. was founded originally under the name “South Asian Media Matters – Strategy Group Inc.” by owner/founder Minki Basu.
In between jobs in the year 2012, the following events led to the incorporation of the company and that would later become the global group of companies, known as The Unstoppable Group Inc. (TUG Inc.)
It was the winter of 2011, Minki had been let go from her corporate job. She was contemplating her next move when her friends approached her to lend her sales and marketing expertise at a local newspaper they had just purchased. It was a community newspaper for the huge diverse Canadian Southeast Asian community, that also served as a space to bond and connect. The task was to enroll global fortune ranking companies in the retail sector to buy advertising space in the newspaper. Hesitant at never having had any experience with advertising sales and having nothing better to do in the freezing cold winter days Minki took on this new adventure. Before it was spring, not only did she learn the ropes on her own from scratch but effectively set up large corporate accounts for the owners of the business
On February 7th, 2012- excited at the possibilities, Minki incorporated South Asian Media Matters -Strategy Group Inc. (SAMMSGI) present day – The Unstoppable Group (TUG) Inc.
The firm was a sales and marketing consulting company for the media. SAMMSGI consulted with newspaper and publication owners from the community, executed on selling advertising space to fortune companies and organized and raised funding for community events. Very soon she realized, due to lack of stringent regulations, new community newspapers were being started by many and appearing overnight – and trying to secure advertising dollars from the same fortune companies. It became apparent that Integrity was out amongst many owners of such publications with them failing regular audits as to their printing ( # of copies) and distribution ( locations where the community members would be able to access them freely) commitments. Companies started becoming wary of investing in advertising space and soon doors started to close
Disgusted with witnessing such Integrity -out on part of so called leaders, reeling from the corporate pull back on advertising spending in community events and publications, with no funding to diversify the business model, with two kids to support as a single mother- disappointed and frustrated; Minki put all expansion plans on hold and went back to the Corporate world in search of opportunities.
She took on a challenging opportunity in a full time salaried position to create brand awareness and a client directory from scratch for a new hotel under construction ( Hotels under construction are practically unknown since they do not even exist on the map and thus take several years to become a profitable undertaking for related reasons) under the umbrella of the Starwood group. SAMMSGI went on hold and Minki continued her journey through a labyrinth of challenging and learning experiences, albeit at times grudgingly.
Minki’s motto has always been & is – “The future belongs to those who DARE!”
True to that Motto, one fine morning in 2015 after 13 years since immigrating to her new home, which she now loved, Minki quit her job with a global brand & walked away… not knowing what is next but determined to have a breakthrough at all costs. She was financially broke, mentally miserable, too proud to ask for help & unable to put a finger on “what was missing” -in her being able to fulfill on her true potential and searching for her purpose. And the rest is history. Three years to that month, in June 2017- SAMMSGI was reborn as Unstoppable Global Consultants or UGC.
